APS Clients and what they say...
“When we recognized our sales team were struggling in using Contact Management effectively and the training from Reynolds was lacking, we were in need of a solution. This is when we hired Dean Sikorski, and he has been our sole Contact Management consultant for over 11 years.
Dean, having worked for Reynolds knew this program very well. Since we have been using Dean, we have seen proper utilization with our sales team, which has resulted in extra business. The additional business created is through tips, tools, and processes Dean has designed in conjunction with our sales managers to help the team be efficient, and effective with their follow up processes.
Dean is in tune with what our goals as a Dealership are, and helps the entire team work towards those goals on a monthly basis. He is readily available to help us when needed, and he is very passionate about his training and the results that are generated by the team. We are very happy that we partnered with Dean.
Lexus of Oakville highly recommends Dean without hesitation.”
Frank Apa
President & Dealer Prinicipal
Lexus of Oakville
“It has been very rewarding working with Dean over the past decade. His knowledge, innovation and outside of the box thinking, has helped drive exceptional results on several automotive projects.
Dean has been instrumental in developing strategies around key initiatives such as business development, efficiencies and customer base expansion. I highly recommend Dean and look forward to working with him more, in the future.”
Ryan Peterson,
Manager, Automotive Services
CAA Canadian Club Group (CCG)
“I have known and been working with Dean for approximately 10 years. He has done a great job training our Toyota Product Advisors, Sales Managers and our BDC staff.
Dean’s background and experience in the automotive industry affords him the expertise and perspective that’s not often found in our industry.
He is analytical and progressive in his methods, but also has an excellent ability to be able to institute change and share new ways of doing things to people who are new or have been in our industry for years.
Every time Dean is in for his daily visits he will take time to stop by my office and update me on the progress and initiatives he is working on with our team which I really appreciate.
I highly recommend Dean to any dealership who would like a more efficient CRM, well trained staff, as well as a company team that has the tools to take advantage of all potential business that comes their way.”
Paul Shaw
Dealer Principal
Ken Shaw Toyota
“Dean is an absolute pleasure to deal with. He has worked wonders with our CRM system and has made it so easy for our sales staff to follow up with their customers and our management team to view their progress. If you are looking for someone who is knowledgeable, attentive and quick to follow up, then, look no further, because Dean is your man.”
Samantha Moher
Sales & Accounting Coordinator
Gus Brown Port Perry
“We were looking to make improvements in our Service Business Development Processes. We have known and worked with Dean for many years and have a great working relationship with him. As well, Dean works with many other dealerships and is able to share best practices and provide other perspectives for us to consider when mapping out our business processes. With Dean’s guidance, we were able to put some new ideas into place and saw positive results.”
Dorothy Creighton
Business Development Manager
Williamson Uxbridge GMC
“We have been working with Dean Sikorski for many years at our large |GM dealership, in both Sales and Service departments. He has a vast resume of TRUE experience, for today’s proper performance training! Dean is one on one with all department training and has experience in most software usage. Dean’s talent for problem solving and identifying extra profitability areas is quickly performed! A consultant I can easily recommend for your dealership’s quick positive improvement and a trustworthy partner! “
Shawn Armstrong
General Manager
Gus Brown GMC Whitby
“I was thrilled when Dean Sikorski joined CODA (Central Ontario Dealers Association) as our General Manager, in Sept. 2015. Dean has extensive experience in the automotive industry and was able to engage our group in a multitude of discussions. As a result of his extraordinary leadership, meeting attendance and interaction has increased and been consistent over the past 7 years. Dean is a very engaging, creative, open-minded individual who enjoys sharing his experiences with others. Dean is always polite and respectful of our time. He is an all around good guy and I would highly recommend Dean, should you need assistance in your Sales, Service or BDC operations.”
Jim Wilson
Former Dealer Principal
Jim Wilson Chevrolet
“Originally recommended by another dealership, Dean has been supplying consulting services at the Gus Brown dealerships, since 2011. We chose Dean due to his years of retail experience in service, sales and BDC. He is adept at finding solutions to issues in process, strategies, customer satisfaction, profitability, etc. He is always looking for ways to increase dealership performance. The team at Gus Brown like Dean because he recognizes there are many ways to do things right. He is all about capitalizing on our strengths, identifying opportunities and creating a custom suite to help us increase performance and utilization of our technology, where necessary.
We highly recommend Dean and hope to continue working with him for many years to come.”
Sharon Miller
Secretary Treasurer
Gus Brown Buick GMC
“Dean has been an asset to Ken Shaw Toyota!” His help, support and training, continue to help us move forward with technology. Dean is an expert in his field and someone who Ken Shaw Toyota relies on to support our dealership’s technology needs. His many years of car business knowledge make him relatable, personable and able to communicate new ideas.”
David Morris
General Sales Manager
Ken Shaw Toyota
“We would recommend Dean for his assistance in working with my management team to implement a CRM solution. Fully customized training suite for all levels of the organization! Very personable, adaptive and all-around results oriented guy! Still working with us.”
Tony Wilson
Owner & Dealer Principal
Ontario Motor Sales
“True North Chevrolet Cadillac has used the services of Dean Sikorski for many years. He was referred to us as the subject matter expert with Reynolds CRM Software. He came in and looked at how we were using it and made a number of recommendations on how we cold use it more efficiently and effectively. He changed the criteria an setup of contacts for both Variable & Fixed. He trained our BDC staff and managers on how to use it properly. He established the processes and cadence, to develop marketing campaigns. He initiated many of our vehicle campaigns. When we reinstalled Reynolds in 2017, Dean came back and reinstalled the software based on the way we used it, not the Reynolds standard setup, which was mandated on us. When we used Quorum, Dean learned their CRM and helped us use it more effectively. Dean’s experience goes much further than CRM. He is well versed in many aspects of dealership analysis and management. I would highly recommend Dean to any dealer who wants to move the needle with CRM, BDC, used vehicle acquisition, service metrics and management training.”
Peter Shoen
Owner Dealer Principal
True North GMC Cadilla
“Dean has been and continues to be an integral part of our day to day operation with our BDC department. He has a vast understanding of the automotive industry and tailored our needs to produce a productive team!
Thank you Dean! “
Adrien LaPerle
Sales Manager
True North GMC Cadilac
